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People group profile · PG048000

The Agarwal (Awadhi) of India

The Agarwal (Awadhi) of India, numbering about 1,180,000 people, are Engaged yet Unreached. They are a North Indian Vaishya (merchant) community, traditionally associated with trade and finance, tracing their origins to Agroha and Maharaja Agrasen, and known for strong business networks and economic influence.

They are an indigenous people in the Bania people cluster of the South Asian Peoples. Their primary religion is Hinduism, and they primarily speak Awadhi.

Pray for the Agarwal (Awadhi)Print profile

AI-generated illustration representing the Agarwal (Awadhi) people
AI-generated illustration, not a photograph. Photo by Google. (2026). Image generated by Gemini 3.1 Flash Lite: Bania, Agarwal (Awadhi)

Fast facts

Country
India
Population
1,180,000
Affinity group
South Asian Peoples
People cluster
Bania
Primary language
Awadhi (awa)
Primary religion
Hinduism
Strategic Progress Index ?
Engaged yet Unreached
Evangelical
Less than 2%
GSEC ?
Less than 2% Evangelical, Dispersed CP Activity
Lostness priority ?
Frontier Unreached People Group
Region
Southern Asia, Asia
Location
Bihar state; Delhi; Madhya Pradesh state; Uttar Pradesh: Allahabad, Bahraich, Bara-Banki, Faizabad, Gonda, Kheri, Lucknow, Pratapgarh, Rae-Bareli, Sitapur, Sultanpur, and Unnao districts

Where they live

Gospel status

The Agarwal (Awadhi) are Engaged yet Unreached, which means fewer than 2% are evangelical Christians, but there are sustained efforts to establish self-sustaining churches consistent with evangelical faith and practice. In GSEC terms, this people group is less than 2% evangelical but there has been dispersed church planting among them within the past two years.

  • Congregations exist Yes
  • Church planting in the last two years Dispersed Church Planting

Next steps for the Agarwal (Awadhi)

  • Continue prayer and fasting for this group
  • Continue gospel seed sowing and church planting among this group
  • Begin training up local leaders to lead and develop strategies to reach their own people

Primary religion

Hinduism

99% adherents

Primary language

Awadhi · Indo-European family

100% speak Awadhi

Gospel resources in Awadhi

  • Bible available, published 2005
  • JESUS Film available
  • Radio programs available
  • Gospel recordings available
  • Audio resources available
  • Bible stories not available

Films

Bibles

Find more at the JESUS Film Project, Bible.com and Faith Comes by Hearing.

Pray for the Agarwal (Awadhi)

  1. Ephesians 5:8. Pray that those walking in darkness will turn to the light and live as children of light.
  2. Romans 10:14–15. Ask God to send messengers, so that people can hear, believe and call on the name of the Lord.
  3. Matthew 9:37–38. Ask the Lord of the harvest to send out laborers into his harvest field.
  4. 2 Timothy 2:2. Pray for faithful local leaders who will teach others, so that the church multiplies.

Download a prayer guide

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