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People group profile · PG041342

The Chettiar (Tamil) of India

The Chettiar (Tamil) of India, numbering about 643,000 people, are Engaged yet Unreached. They are a group of distinct merchant, banking, agricultural, and artisan communities (jātis) in South India, especially in Tamil Nadu, Kerala, and Karnataka.

They are an indigenous people in the Bania people cluster of the South Asian Peoples. Their primary religion is Hinduism, and they primarily speak Tamil.

Pray for the Chettiar (Tamil)Print profile

AI-generated illustration representing the Chettiar (Tamil) people
AI-generated illustration, not a photograph. Photo by Google. (2026). Image generated by Gemini 3.1 Flash: Bania (Tamil) - Chettiar

Fast facts

Country
India
Population
643,000
Affinity group
South Asian Peoples
People cluster
Bania
Primary language
Tamil (tam)
Primary religion
Hinduism
Strategic Progress Index ?
Engaged yet Unreached
Evangelical
Less than 2%
GSEC ?
Less than 2% Evangelical, No Recent CP Activity
Lostness priority ?
Pioneer Unreached People Group
Also known as
Ayira Vaisyar., Chetti, Chetty
Region
Southern Asia, Asia
Location
Andhra Pradesh: Chittoor and Sri Potti Sriramulu Nellore districts, east Puducherry enclaves; Karnataka: Chamarajana district; Kerala: south; assorted border areas; Tamil Nadu state

Where they live

Gospel status

The Chettiar (Tamil) are Engaged yet Unreached, which means fewer than 2% are evangelical Christians, but there are sustained efforts to establish self-sustaining churches consistent with evangelical faith and practice. In GSEC terms, this people group is less than 2% evangelical, some evangelical resources are available, but there has been no active church planting among them within the past two years.

  • Congregations exist No
  • Church planting in the last two years No Churches Planted

Next steps for the Chettiar (Tamil)

  • Continue prayer and fasting for this group
  • Continue gospel seed sowing and church planting among this group
  • Begin training up local leaders to lead and develop strategies to reach their own people

Primary religion

Hinduism

99% adherents

Primary language

Tamil · Dravidian family

100% speak Tamil

Gospel resources in Tamil

  • Bible available, published 2024
  • JESUS Film available
  • Radio programs available
  • Gospel recordings available
  • Audio resources available
  • Bible stories not available

Films

Bibles

Find more at the JESUS Film Project, Bible.com and Faith Comes by Hearing.

Pray for the Chettiar (Tamil)

  1. 2 Timothy 2:2. Pray for faithful local leaders who will teach others, so that the church multiplies.
  2. Ephesians 5:8. Pray that those walking in darkness will turn to the light and live as children of light.
  3. Romans 10:14–15. Ask God to send messengers, so that people can hear, believe and call on the name of the Lord.
  4. Matthew 9:37–38. Ask the Lord of the harvest to send out laborers into his harvest field.

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